GLOBAL POSITIVE IMPACT
IMPACT LEGENDS:
Where Stories Become Strategy.
Where Purpose Builds Power
Explore the most transformative, purpose-driven business stories of our time —
Not just to be inspired, but to act.
From Unilever’s purpose-led category acceleration to Microsoft’s ethical AI revolution, from Patagonia’s uncompromising values to IBM’s responsible innovation at scale —
these are not just brands. They are strategic blueprints for the future of business.
At Global Positive Impact, we don’t just tell stories.
We dissect the models, frameworks, and systems that make them legends — so you can build your own.
What You’ll Gain:
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Strategic insight into how purpose drives measurable ROI
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Frameworks used by global brands to embed sustainability, inclusion & innovation
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A roadmap for turning values into enterprise value
Unilever – Growth Through Purpose-Driven Portfolios
Microsoft – Ethical AI for Scalable Business Transformation
Patagonia – Non-Negotiable Values as Brand Capital
IBM – Responsible Innovation at Global Scale
Featured Impact Legends
Discover the real strategies behind these legacy-makers. Apply them to your own leadership journey.

Learn how the Wyss Institute is Creating a Positive Global Impact...
Follow Wyss Institute programs to support future leadership programs.
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The Wyss Institute at Harvard University uses biological design principles to develop new engineering innovations.

Microsoft: Transform Your Business by Leading with Purpose
Discover how tech giant Microsoft goes beyond mere profit, creating immense value by embedding Artificial Intelligence (AI) and ESG (Environmental, Social, Governance) principles at the core of its strategy.
Learn from a leader that provides tangible solutions for companies grappling with risk management, talent attraction, and achieving sustainable growth.
There are several CEOs who have recently taken to the frontlines of their business to work and learn from their teams including Dara Khosrowshahi and Laxman Narasimhan. Now, Airbnb’s Founder and CEO – Brian Chesky has been thinking outside the CEO box and becoming a customer. This experience has led to impactful new changes to the customer experience for the company. As Brian says, “It’s building a product for the person you were when you started the company.”
It’s Never Too Early To Learn Vital Leadership Skills – So Why Not Start In Elementary School?
100% of leaders were born, but no one is born a leader! Soft skills are often learned “on the job”. Some fascinating research shows teaching kids leadership skills starting in elementary school can lead to their future success as leaders. Might as well start early!!! Intriguing!
What Happened When Uber’s CEO Started Driving for Uber
For me, there’s no better way to understand the challenges of your team than walking a day in their shoes – or in the case of the CEO of Uber, Dara Khosrowshahi, spending time as a driver and doing Uber deliveries. The Uber CEO’s experiment has led to Uber being more competitive among rivals by putting people at the heart of their transformation. Other executives have also taken part in this project. It is changing the fundamental way the business is run, including how their products are developed with safety in mind, and how their drivers are compensated more fairly.
NASA Satellite Images Could Provide Early Volcano Warnings
Scientists know that changing tree leaves can indicate when a nearby volcano is becoming more active and might erupt. In a new collaboration between NASA and the Smithsonian Institution, scientists now believe they can detect these changes from space.
Art as therapy: Swiss doctors prescribe museum visits
NEUCHATEL, Switzerland, March 12 (Reuters) - Swiss doctors are expanding the range of prescriptions for patients with mental health conditions and chronic illnesses to include strolls in public gardens, art galleries and museums.
The city of Neuchatel, in western Switzerland, launched the pilot project with doctors last month to help struggling residents and to promote physical activity.
4ocean: We're glad you're here to help us clean the world's oceans, rivers, and coastlines.
🌊 On a mission to end the ocean plastic crisis
🗑️ Over 40 MILLION pounds of trash removed!
Apple unveils its first carbon neutral products
The new Apple Watch lineup marks major progress toward ambitious Apple 2030 climate goal.
Apple today announced its first-ever carbon neutral products in the all-new Apple Watch lineup. Innovations in design and clean energy have driven dramatic reductions in product emissions of over 75 percent for each carbon neutral Apple Watch.1 This milestone marks a major step in the company’s journey toward its ambitious Apple 2030 goal to make every product carbon neutral by the end of the decade, including the entire global supply chain and the lifetime use of every device Apple makes.
Rolls-Royce welcomes Great British Nuclear decision on SMRs
Rolls-Royce SMR Wins Major UK Nuclear Contract – A Game Changer for Clean Energy & Economic Growth...Great news for the future of energy! Rolls-Royce SMR has been selected by Great British Nuclear (GBN) to build three small modular reactors (SMRs) in the UK, marking a pivotal moment for the company and the global nuclear industry... SMRs are not just about energy—they’re about economic growth, export power, and industrial resilience.
Unilever's purpose-led brands outperform
Unilever today announced that its purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.
IBM: Responsible AI for the Future
In 2023, it introduced ethical decision support systems in AI with “Watsonx”.
Nestlé: Regenerative Agriculture Program
We aim for 20% of our key ingredients to be sourced from farmers adopting regenerative agriculture practices by 2025
We aim for 50% of our key ingredients to be sourced from farmers adopting regenerative agriculture practices 2030
The AI for Good Lab and IOM use AI and climate data to identify vulnerable communities at risk from extreme heat, flooding, and sea level rise.
Salesforce: Join the Pledge 1% movement
Leverage your equity, time, and products to give back to communities. It’s a small commitment today that can make a huge impact tomorrow.
Our founders created the 1-1-1 model, which commits 1% of our equity, technology, and our employees' time to build a more equitable and sustainable world.
Submit a Story: Know a powerful example of impact-driven leadership? Share it with our editorial team and contribute to the global dialogue.
[Click Here to Submit Your Impact Story]
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