At the 2023 Deutsche Bank Global Consumer Conference, Unilever CEO Alan Jope shared a powerful insight that reshapes how visionary brands approach growth:

 

“Unilever’s purpose-led brands are growing 69% faster than the rest of the business — and delivering 75% of total growth.”

 

From Dove to Ben & Jerry’s, these aren’t just consumer brands — they’re strategic assets built on deep, purpose-driven missions. They are solving real problems, standing for something bigger, and capturing market share through trust, relevance, and impact.

 

 

 

 

The Strategic Leadership Insight:

 

 

This isn’t a marketing tactic.

It’s the new growth engine — and a model for leadership at scale.

 

 

 

 

What This Means For You:

 

 

The GPI Advantage for Emerging & Mid-Market Brands

 

At Global Positive Impact, we give your brand the platform, network, and intelligence to become the next purpose-powered market leader.

 

With us, your team can:

 

•  Transform your purpose into your strategic growth narrative

•  Connect with the right investors, partners, and decision-makers

•  Apply proven frameworks used by top global brands

•  Elevate visibility via AI-powered networking + global media reach

 

 

 

 

 

The Unilever Blueprint — A Strategic Playbook for Modern Growth

 

 

Here’s what strategic purpose looks like in action:

 

• Dove: Reached 35M+ youth with self-esteem education — generating deep emotional brand loyalty.

• Vaseline: Delivered aid to 3M+ people in crisis zones — amplifying social value and global trust.

• Ben & Jerry’s: Took bold public stances on justice and climate — converting values into viral advocacy.

 

 

 These aren’t CSR stories.

They’re business strategies aligned with growth, reputation, and long-term brand equity.

 

 

 

 GPI Insight for Growth Leaders:

 

 

“Strategic Purpose is no longer optional — it’s your most scalable asset.”

 

If Unilever’s growth proves that purpose multiplies performance, GPI is the place where you turn that principle into results.

 

 

 

 Ready to Position Your Brand as a Strategic Force for Good?

 

 

By joining Global Positive Impact, you gain:

 

•  AI-powered partnerships with high-ROI alignment

•  C-Level access at Harvard Club & Cipriani

•  Global recognition in the GPI Impact Report & media outlets

•  Sponsorship that transforms you into a leadership model

 

 

 

[Sponsor Now]

Become the brand the future remembers.

Strategic leadership starts with purpose — and scales with GPI.

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